Kutanga, gadzirazvipfeko zvakobrand unogona kuita izvi:
1.kutanga pane zvese, iwe unofanirwa kusarudza zvaunoda kugadzira yako yekupfeka brand positioning (yechirume kana yevakadzi zvipfeko, inokodzera boka rezera, inokodzera mhomho, nekuti kuita zvipfeko zvezvipfeko, haugone kuita munhu wese akakodzera. kupfeka zvipfeko, zvino zvipfeko zvinofanirwa kuve zvakanangana, ndiko kuti, chimiro chekumisikidza chakajeka. , Shanshan kuvanhu isutu chaiyo, mhumhi nomwe kuvanhu mabhachi, mhuka pfumbamwe kuvanhu inyanzvi dzemabhurugwa machena machira anopa vanhu bhizinesi repamusoro zvipfeko zvevakadzi, etc. Your own brand inodawo positioning.
2.Chechipiri, ndinoda kuziva kuti nyaya yacho inonzwisisa sei pfungwa ye "brand".Mukunzwisisa kwangu, kutaura chokwadi, kune timu yehunyanzvi yekuvhiya, mufananidzo wakabatana, chimiro chakajeka chechigadzirwa uye chinzvimbo, uye zvingangoita zviviri kana kupfuura zvitoro (kana kushanda kwakagadzikana papuratifomu e-commerce).Kana iwe ukangovhura chitoro, kunyangwe paine chiratidzo, chinogona kungonzi chitoro chembatya, kwete chiratidzo.
3. Gadzira hurongwa hwebhizimisi hwakasimba uye hwakajeka.Urongwa hwebhizinesi rako hunofanirwa kutsanangura maitiro auri kuda kubata brand yako yembatya.Nyora sezvaunokwanisa.Rangarira, zviri nani kurerutsa purofiti yako uye kushamisika zvinofadza pane kuwedzeredza kugona kwako uye kuodzwa mwoyo.Kunyanya, nzvimbo dzinotevera dzinofanirwa kutariswa: muchidimbu chekutonga.Pfupiso yevakuru itsananguro yechinangwa chekambani uye zvirongwa zveramangwana, uye nzira yekukwezva vangangove vanoisa mari.Izvi zvakakosha kune ese mabhizinesi, asi kunyanya muindasitiri yezvipfeko, izvo zvinowanzoda kunze kwekudyara.Tsanangudzo yekambani.Tsananguro yekambani inoita kuti vanhu vazive kuti chipfeko chako chii, chinokusiyanisa kubva kune vakwikwidzi vako, uye kuti ndeupi musika waunoda kuve uri.
Kushanda zviri pamutemo, yakanyoresa kambani, yakagadzira logo yemhando, uye yakanyoresa mucherechedzo.
4. Gadzira zvigadzirwa zvako.
(1), kunyora, mamwe makambani ekugadzira zvipfeko uye makambani ekusimudzira, ivo vanogadzira akatevedzana masampuli, wobva waenda kunosarudza chigadzirwa, kuraira imwe nhamba yezvinhu, nechitupa chako chekunyoresa chiratidzo, kopi rezinesi rebhizinesi, chitupa chekunyoresa mutero. , chitupa chekodhi yesangano uye mamwe magwaro ose anobatwa nekambani yekugadzira.
(2), kugadzirwa kwavo, izvi zvakanyanya kuomarara, vanogadzira dhizaini, vanogadzira ndiro, kutendeuka, asi zvakare vanobatanidzwa mumachira, zvishongedzo, kugadzira.Zvakanakira: kuchinjika uye nyore, kuzvimiririra kwakasimba.Zvakaipa: Hutungamiri hunonetsa uye mari yacho yakakura
(3), chikamu chavo chekugadzira, chakasara chemhando.Iyi nzira ikozvino yakagamuchirwa nemhando dzakawanda huru
2. Ruzivo mukugadzira mashandiro emhando:
1 Iwe unofanirwa kuve uine zita rechiratidzo kutanga
Nyoresa iwe pachako, kana kutenga imwe.Parizvino, zvakanyanya kunetsa kunyoresa zviratidzo, nekuti kune akawanda akawandisa ezvipfeko akanyoreswa uye achiri kuongororwa, uye haagone kufanana.Kana iwe ukaenda kunotenga trademark, zita racho rinogona kusazadzisa zvaunoda uye chishuwo.Asi chero nzira, iwe unofanirwa kuve uine zita rechiratidzo.
2.Iwe unofanirwa kuona kuti ndeupi rudzi rwezvokupfeka zviwanikwa zvako uye chido chinonyanya kukodzera, zvipfeko zvevarume?Mbatya dzevakadzi?Mbatya dzevana?Zvipfeko zvemukati zvekumba?Age orientation mukati mehembe dzevakadzi?Pamutengo wei?Chete nekuita izvi zvakajeka iwe unogona kuvaka timu yakavakirwa pane izvi, uye zita rechiratidzo riri pamusoro rine zvakawanda zvekuita nechikwata chezvipfeko.
3.Iwe unofanirwa kuona kuti ndeipi nzira yekushanda yekugamuchira, kureva, kuburikidza nematanho api aunoda kutengesa zvipfeko.Iwe wati uite brand yehembe, ini ndakatonga kunze kweholesale, Ali wholesale, nekuti wholesale ndeyekutengesa hembe, haigone kunzi brand.Iwe unotora iyo yechinyakare mumiriri, franchise system, kana ese anozvishanda, kana yazvino yakakurumbira shamwari system (yakafanana neyakambobatanidzwa venture), kana kuita e-commerce yekuvhura chikuva.Rangarira, usarega nyanzvi dzichikunyengedza, pane zviri pachena zvakanakira nezvayakaipira kune yega yega chiteshi modhi, uye iwe unogona chete kusarudza iyo inoshanda zvakanyanya kune yako iripo zviwanikwa.Kana iwe uchifarira, ini ndinogona kukurukura zvakanakira nezvayakaipira zveimwe chiteshi modhi.
4. Vaka chikwata chakanaka chekugadzira.Nechigadzirwa chakanaka, mhando yako inobudirira 70%.Izvo zvinonzi zvigadzirwa zvakanaka zvinowirirana nemaitiro akakurumbira, ane maitiro avo akajeka uye maitiro, maitiro akanaka uye anodhura, uye kukwikwidza kwakasimba.Usateerere kune mumwe mushambadzi kana nyanzvi yezano anogona kukuudza kuti vanozowana nzira yekutengesa chero chigadzirwa.Asi rangarira, imusika, mutengi, mutengi, kwete mushambadzi kana mupi wezano uyo anozofunga kuti chigadzirwa chako ndechei.Ini ndiri chipfeko chekushambadzira kumashure, chigadzirwa chine chiitiko chisingakanganwiki, hapana zvigadzirwa zvakanaka, rurimi rwako rurefu ruva harugone kutengesa, kunyangwe iwe ukawana rombo rakanaka kune yekutanga wave vatengi, haugone kugara.Sezvandambotaura, kana chigadzirwa chakanakisa, mhando yako ichabudirira 70%, kune rumwe rutivi, munhanho yekutanga, iwe unofanirwa kuisa makumi manomwe muzana ezviwanikwa muchigadzirwa kuti uve nechokwadi chekukwikwidza kwechigadzirwa.
4.Set up marketing operation team maererano nechiteshi modhi uye chigadzirwa chinzvimbo.
5.Every link uye dhipatimendi rinofanira kunge rine chirongwa uye kuronga kwakakodzera kune yako iripo zviwanikwa usati watanga, uye kugadzira bhajeti uye chirongwa chebudiriro.
6.Kuve nekuenderera mberi kwekudyara uye kuchengetedza kushanda kwemari, usafunge nezve kuita mari nekukurumidza, iyo mhando nhanho nhanho nhanho kunze.
7.Kugadzira nzira yekushambadzira yakakodzera uye inobatsira pamwe chete.Usatarisire kuvimba nemari yemutengi kuti uite mhando.Muchokwadi, mutengi ari kutsvagawo nzira dzekushandisa zviwanikwa zvekambani yemhando kuvhura chitoro uye kuderedza njodzi.
8.Simply put, zvinoreva mari, unyanzvi, uye kushivirira.Kugadzira brand yezvipfeko chinangwa chikuru, yakadzama yekushanda maitiro, mashoma mazwi haagone kujeka, kwete kunyange kuronga kunze, asi nehuchenjeri uye dikita.
Siyinghong mugadziriane makore gumi nemashanu eruzivo muzvipfeko, kupa zvinhu kumakumi ezviuru zvevatengi, kutsigira vatengi brand kukura, ndinotenda tinogona kukupa zvakanakabhizimusi ruzivo, kubudirira kwose uye kufambira mberi!
Nguva yekutumira: Zvita-19-2023
