Kutanga, gadzirazvipfeko zvakomhando unogona kuita izvi:
1.Chekutanga, unofanira kusarudza zvaunoda kugadzira chimiro chezvipfeko zvako (zvipfeko zvevarume kana zvevakadzi, zvakakodzera zera, zvakakodzera vanhu, nekuti kuti uite zvipfeko zvemhando yepamusoro, haugone kuita kuti munhu wese akwanise kupfeka zvipfeko, ikozvino zvipfeko zvinofanira kunge zvakananga, kureva kuti, chimiro chechimiro chakajeka. Chigadzirwa chakanaka chinofanira kupa vanhu chimiro chezvigadzirwa chakajeka nekukurumidza kana chataurwa, senge Annunciation bird to people is a high-tech uye comfortable suit, Shanshan to people is a orthodox suit, seven wolf to people is jackets, nine animals to people is experts in bhurugwa. Vashandi vema collar vanopa vanhu zvipfeko zvevakadzi vemabhizinesi epamusoro, nezvimwewo. Chigadzirwa chako chinodawo chimiro.
2. Chechipiri, ndinoda kuziva kuti munhu ari kutaurwa nezvake anonzwisisa sei pfungwa ye "brand". Mukunzwisisa kwangu, kutaura chokwadi, kune timu yehunyanzvi inoshanda, mufananidzo wakabatana weterminal, maitiro akajeka echigadzirwa uye chinzvimbo, uye zvitoro zviviri kana kupfuura (kana mashandiro akagadzikana papuratifomu ye e-commerce). Kana ukangovhura chitoro, kunyangwe paine chikwangwani, chinogona kunzi chitoro chembatya, kwete brand.
3. Gadzira hurongwa hwebhizinesi hwakasimba uye hwakajeka. Hurongwa hwebhizinesi rako hunofanira kuratidza kuti unoda sei kutarisira mhando yembatya dzako. Nyora sezvazviri sezvinobvira. Yeuka, zviri nani kusakoshesa purofiti yako woshamisika pane kunyanyisa kufungidzira hunyanzvi hwako wobva waora mwoyo. Kunyanya, nzvimbo dzinotevera dzinofanira kufungwa nezvadzo: pfupiso yehutungamiriri. Pfupiso yehutungamiriri itsananguro yechinangwa chekambani nezvirongwa zveramangwana, uye nzira yekukwezva vanoisa mari. Izvi zvinodiwa kumabhizinesi ese, asi kunyanya muindasitiri yembatya, iyo inowanzoda mari yekunze. Tsananguro yekambani. Tsananguro yekambani inoita kuti vanhu vazive kuti mhando yembatya dzako chii, chii chinokusiyanisa kubva kune vanokwikwidza newe, uye kuti musika waunoda kuva mauri.
Kushanda kwepamutemo, kunyoresa kambani, kugadzira logo yechiratidzo, uye kunyoresa chiratidzo chekutengeserana.
4. Gadzira zvigadzirwa zvako wega.
(1), kunyora mazita, mamwe makambani ekugadzira mbatya, anogadzira mienzaniso yakawanda, wobva wasarudza chigadzirwa, wotenga zvinhu zvakawanda, nechitupa chako chekunyoresa chiratidzo chebhizinesi, kopi yerezinesi rebhizinesi, chitupa chekunyoresa mutero, chitupa chekodhi yesangano nemamwe magwaro zvese zvinobatwa nekambani yekugadzira.
(2), kugadzira kwavo, izvi zvakaoma, vanohaya vagadziri, vagadziri vemaplate, vanotendeudza, asiwo vanobatanidzwa mumachira, zvishongedzo, kugadzira. Zvakanakira: kuchinjika uye nyore, kuzvitonga kwakasimba. Zvakashata: Kutungamira kunetsa uye mari inodyarwa yakawanda
(3), chikamu chavo chekugadzira, zvimwe zvese zvekambani. Nzira iyi yava kushandiswa nemakambani makuru akawanda.
2. Ruzivo mukugadzira mashandiro ekambani:
1 Unofanira kutanga wava nezita rekambani
Zvinyorese, kana kuti utenge chimwe. Parizvino, zvinonetsa kunyoresa zviratidzo zvebhizinesi, nekuti kune mhando dzakawanda dzezvipfeko dzakanyoreswa uye dzichiri kuongororwa, uye hadzigone kufanana. Kana ukaenda kunotenga chiratidzo chebhizinesi, zita racho rinogona kusasangana nezvaunoda uye chishuwo chako. Asi chero zvodini, unofanira kunge uine zita rebhizinesi.
2. Unofanira kusarudza kuti ndedzipi mhando dzezvipfeko zvaunazvo uye kuda kwako kwakakodzera, zvipfeko zvevarume?Zvipfeko zvevakadzi? Mbatya dzevana? Zvipfeko zvepamba here? Kuziva zera mukati mechipfeko chevakadzi? Pamutengo upi? Nekujekesa izvi chete ndipo paunogona kuvaka timu zvichibva pane izvi, uye zita rechiratidzo riri pamusoro apa rine chekuita nechikamu chezvipfeko.
3. Unofanira kusarudza kuti ndeipi nzira yekushanda, ndiko kuti, kuburikidza nenzira dzipi dzaunoda kutengesa mbatya. Wati kugadzira mhando yembatya, ndakabvisa wholesale, Ali wholesale, nekuti wholesale ndeyekutengesa mbatya, haigone kunzi brand. Unoshandisa here mumiriri wekare, franchise system, kana zvese zvinozvishandira, kana system yekudyidzana yakakurumbira iripo (yakafanana nejoint venture yapfuura), kana kuita e-commerce opening platform. Yeuka, usarega nyanzvi dzichikunyengera, kune zvakanakira nezvakaipa zviri pachena kune yega yega channel model, uye unogona kusarudza chete iyo inoshanda zvakanyanya kune yako iripo. Kana uchifarira, ndinogona kukurukura zvakanakira nezvakaipa zvega yega channel model.
4. Vaka timu yakanaka yekugadzira. Nechigadzirwa chakanaka, brand yako inobudirira ne70%. Zvigadzirwa zvinonzi zvakanaka zvinoenderana nemaitiro akakurumbira, zvine maitiro azvo akajeka uye hunhu hwazvo, mhando yakanaka uye inodhura zvishoma, uye kukwikwidzana kwakasimba. Usateerere mumwe mushambadzi kana nyanzvi yekupa mazano angakuudza kuti vachawana nzira yekutengesa chero chigadzirwa. Asi yeuka, musika, mutengi, kwete mutengesi kana nyanzvi yekupa mazano ndiyo inozopedzisira yasarudza kuti chigadzirwa chako ndechei. Ndiri nyanzvi yekushambadzira zvipfeko, chigadzirwa chine ruzivo rusingakanganwiki, hapana zvigadzirwa zvakanaka, rurimi rwako rurefu harugone kutengeswa, kunyangwe ukava nerombo rakanaka kune vatengi vekutanga, haugone kugara kwenguva refu. Sezvandambotaura kare, kana chigadzirwa chiri chakanaka, brand yako ichave yakabudirira ne70%, kune rumwe rutivi, pakutanga, unofanira kuisa 70% yezviwanikwa muchigadzirwa kuti uve nechokwadi chekukwikwidza kwechigadzirwa.
4. Gadzira timu yekushambadzira zvichienderana nemuenzaniso wechiteshi uye nzvimbo yechigadzirwa.
5. Dhipatimendi rega rega rinofanira kuva nehurongwa hwakakodzera zviwanikwa zvako usati watanga, uye kugadzira bhajeti nehurongwa hwekuvandudza.
6. Kuti muve nekudyara mari nguva dzose uye kuchengetedza mashandiro emari, musafunge nezvekuita mari nekukurumidza, kambani iyi inobuda nhanho nhanho.
7. Gadzira nzira yekushambadzira yakakodzera uye inobatsira vose. Usatarisira kuvimba nemari yemutengi kuti atungamirire kambani. Kutaura zvazviri, mutengi ari kutsvagawo nzira dzekushandisa mari yekambani iyi kuvhura chitoro nekuderedza njodzi.
8. Zvichitaurwa zviri nyore, zvinoreva mari, hunyanzvi, uye mwoyo murefu. Kugadzira kambani yembatya chinangwa chikuru, maitiro akadzama ekushanda, mazwi mashoma haagoni kujeka, kwete kuronga, asi nekuchenjera uye kushama.
Mugadziri weSiyinghongane ruzivo rwemakore gumi nemashanu mukugadzira mbatya, kupa zvinhu kuzviuru zvevatengi, kutsigira kukura kwemhando yevatengi, ndinotenda kuti tinogona kukupa zvakanaka.ruzivo rwekuita bhizinesi, kubudirira kwavanhu vose uye kufambira mberi!
Nguva yekutumira: Zvita-19-2023
