Chipfeko chemanheru chii? (4)

(1)Mutengo: mambo wehuwandu hwekugadzira mutengo wekudzora gene

1) kuderera kwemitengo yekugadzirwa kwemaindasitiri

Kusiyana kwemaitiro emitengo:Factory customization inoenderana nekugadzira mutsara wekugadzira (senge CAD plate-kugadzira uye batch kucheka), uye mutengo wekugadzira wechinhu chimwe chete unogona kudzikiswa ne40% kusvika 60%. Semuenzaniso, kune imwechete satin fishtail siketi, mutengo wepamusoro-wakagadzirwa mutengo unotanga kubva ku800 US madhora, uye fekitori inogadzirwa mutengo inogona kudzorwa mukati meiyo 500 kusvika 800 US madhora.

Bulk discount mechanism:Pamusoro pezvinhu zvinopfuura makumi mashanu zvakagadzirwa netsika, unogona kunakidzwa nemitengo yetiered (somuenzaniso, mutengo wezvikamu zvezana zvinhu madhora makumi masere eUS, uye pazvinhu zana, inodonha kusvika kumadhora makumi matanhatu emadhora), yakakodzera kutengwa kwakawanda nezvitoro zvembatya dzemuchato, mapoka ekuita, nezvimwe.

2)Kushanda kwemutengo wepamusoro hakuenzane nemhando yekupira

Mafekitari anowanzo tora iyo "muchina + yemuno bhuku" modhi: iyo huru yekusona inopedzwa nemichina yekusonesa yeindasitiri (nekuwedzera kwehunyanzvi kanosvika makumi maviri), nepo zvikamu zvakakosha (sekugadziriswa kwehove ye corset uye nekushongedza kwesequin) inochengetedza manyorerwo maitiro, uchifunga nezve zvese mutengo uye magadzirirwo.

(2)Kumhanyisa kuburitsa: kubva pakugadzira kusvika pakupera kutenderera kutenderera

1)nguva mukana weiyo standardization process

●Kuenzanisa kutenderera kwekugadzira:

High-end customization:3-6 mwedzi (kusanganisira akawanda manyorero ekugadzirisa)

Factory customization:7-21 mazuva (yakajairwa modhi), sevhisi yekumhanyisa inogona kudzvanywa kusvika kumazuva matatu (yekuwedzera 30% yekuwedzera mari inodiwa)

●Nyaya:

Boka rinogadzira rimwe bati remanheru raida seti 50 dzenguwo dzamanheru. Fekitori yakapedza kuburitsa mumazuva gumi nemashanu kuburikidza ne "modular kugadzirwa" (kuchengetedza universal hemlines nekushongedza kunobvisika pamberi), nepo zvakatora mwedzi miviri kugadzirisa manyore.

2)Kukurumidza kupindura kwe-in-stock pattern warehouse

Fekitari inogara ichichengeta mazana mashanu ekutanga mapatani (akadai seA-line masiketi, masiketi efishtail, macape styles, nezvimwewo) mustock. Vatengi vanogona kugadzirisa zvakananga zvinyorwa (zvakadai sekugadzirisa mutsara wemutsipa, kushandura jira) muraibhurari yemuenzaniso pasina kugadzira kubva pakatanga, kuchengetedza 50% yemaitiro ekugadzira nguva.

(3)Misa customization: batch inoda chaiyo kukwana

1)boka kubatana kwezvigadziriso zvakagadzirirwa

●Saizi matrix manejimendi:

Ipa "saizi mapakeji" ezvikwata (zvakadai sevasikana vemuchato uye zvikwata zvemuenzaniso), semuenzaniso, kugadzirisa S/M/L muchikamu che30%/50%/20% zvichiteerana, kuve nechokwadi chechimiro chakafanana chenhengo dzese uye kudzivirira kusaenzana kwekuona kunokonzerwa nekuvhiringika muhukuru hwehembe.

●Detail standardization:

Semuenzaniso, kana uchigadzirisa mapato emakambani ekupera kwegore, chinzvimbo cheiyo yakamendwa logo inogona kutsanangurwa zvakafanana, uye kureba kwekukanganisa kwemupendero wesiketi hakufaniri kudarika 1cm. Kuburikidza nekutonga kwemhando pamutsetse wegungano, mhedzisiro ye "zana zvimedu zvinowirirana" zvinogona kuwanikwa.

2)Iwo mabhenefiti echeni yekuyambuka-muganho kugadzirisa

Mafekitori emahombekombe ekuChina ekupfeka (sengeDongguan Humen Siyinghong Garment Factory) vanovimba neketani yakazara yemaindasitiri uye vanogona kutora maODM eODM emhando dzemhiri kwemakungwa. Semuyenzaniso, kugadzirisa zviuru zvemadhirezi akaiswa machira evatengi vekuEurope zvinongotora mazuva makumi mana nemashanu kubva pakutenga machira kuenda kune dzimwe nyika kunze kwembatya, nemutengo wakaderera ne35% pane kugadzirwa kwemuno.

2.Iwo anochinjika ekugadzirisa zviyero: yepakati-musika yakasarudzika chikumbaridzo

1)modular customization sarudzo

● Fekitari inopa "customized menu" kuti vatengi vasarudze:

Basic zvinhu:Mucheka (satin / lace / velvet), ruvara (12 akajairwa mavara aripo), siketi maitiro (fluffy / slim)

Simudzira zvinhu:Kuwedzera kutenga mabeads akagadzirwa nemaoko ($20 per square metre), embroidery yemukati yemukati ($30 pachidimbu), muswe unobvisika ($50 pachidimbu)

●Semuyenzaniso:

Kana mutengi akasarudza kusanganiswa kwe "red satin + A-line skirt + rhinestone pachiuno", fekitari inogona kuibudisa mukati memazuva matatu pasina kudiwa kweA high design fee.

2) Flexible kugadzirwa kwediki maodha uye nekukurumidza mhinduro

Inotsigira hurongwa hushoma hwe80 zvidimbu(100 zvidimbu + zvemafekitori echinyakare), zvichiita kuti ive yakakodzera kuzvitoro zvidiki zvemadhirezi kuyedza zvitaera zvitsva kana kuti vatengi vega vagadzirise "maitiro akafanana neboka reshamwari yepamoyo", kuderedza njodzi dzezvinhu.

3.Supply cheni yekubatanidza: jira uye hunyanzvi hwezviyero zvakanakira

1)yakawanda machira ekutenga bargaining simba

● Fekitari inotenga machira anodarika miriyoni yemamita pagore uye inogona kunakidzwa nekuderedzwa kubva kune vanogadzira machira. Semuyenzaniso, mushambadzi anogara achitenga machira esilika maviri nemadhora makumi maviri nemapfumbamwe pamita imwe chete, ukuwo fekitari mutengo wekutenga unongova madhora makumi maviri nerimwe chete pamita imwe chete. Iko mari inobatsira inoratidzwa zvakananga mumutengo wakagadzirirwa.

●Inventory fabric clearance inobatsira:Vatengi vanogona kusarudza fekitori "yakasara kugadzirisa zvinhu" (senge yasara 50 metres yechampagne-ruvara satin), pamwe nekuwedzera 20% kuderedzwa kwemutengo. Izvi zvakakodzera kune vatengi vasina kusimba pamusoro pezvinodiwa zvemavara.

2)A quality control system yemaitiro akaenzana

Mafekitari apfuuraISO9001 chitupavakaisa zviyero zvehuwandu hwemashoko akadai se "kusara kweshinda kunopera ≤3 zvidimbu pachidimbu" uye "zipper kutsvedzerera ≥98%". Chiyero chekufanirwa kwembatya dzakagadzirwa-chakapfuura 95%, iyo yakakwira zvakanyanya kupfuura iyo 70% yekukodzera mwero wediki workshop customization.

4.Factory Customization vs. Yepamusoro-yekupedzisira Customization: A scenario-based Difference Table.